MAKES STRATEGIC DECISIONS BASED ON INTERNAL AND EXTERNAL INFORMATION

In order to make sound decisions CEOs will require information extracted from internal sources in his/her own company, as well as from external sources (networks, customers, suppliers, etc.). New technologies such as Big Data will be fundamental when analyzing and synthesizing the most accurate information for efficient decision making, both in the short-term and in the medium-term.

ENSURES CUSTOMER LOYALTY

The way in which companies interact with their customers has changed in a very significant way due to the possibilities offered by new technologies. It is necessary to boost demand and retain loyal customers by building specific profiles in order to adjust the offer and increase sales opportunities. CEOs must promote innovation, agility and data analysis to meet the demand in real time and with lower costs.

PROMOTES INNOVATION FOR THE TRANSFORMATION OF THE COMPANY

Innovation must be at the forefront of a CEO's decision-making to establish new growth strategies and international expansion, but always taking into account the rapid changes in current customer trends, high competition and maintaining the values of the company.

IS PROACTIVE IN THE ESTABLISHMENT OF CYBERSECURITY MEASURES

There are few companies that claim to be fully prepared in the face of a cybersecurity incident. The vast majority of those who have taken some preventive measure have limited themselves to hiring a person responsible for cybersecurity, despite being one of the factors that can cause the greatest damage to the reputation of a company.

A CEO must be proactive when it comes to having a plan that ensures protection against such attacks, choosing solutions that guarantee this protection. Solutions such as Dynamics 365, in addition to comprehensively covering the company's information system needs, has security systems that would be very difficult for a company to support autonomously.