In the services sector, diverse activities come together, some with a notable technological component and others in human resources, but all these services face the challenge of a highly competitive global market. The challenge of the sector, taking into account its diversity, has been fueled by the ability to innovate and absorb progress and advances in new technologies, as essential elements to increase its productive efficiency. These companies must continually review their business models, their procedures and their inclusion in technologies that provide value, with the aim of responding to an increasingly demanding market.