ENCOURAGES COMMUNICATION BETWEEN CUSTOMERS AND COMPANIES

New technologies and different communication channels enable companies to design new products and services, tailored to the new needs and demands of customers. The digital transformation must generate new business opportunities and the CIO must provide innovative solutions that facilitate these opportunities.
The CIO will devote most of his/her time to security, information analysis systems and the creation of new sources of income based on digital services. It is essential that CIOs knows the new technological trends and the value they can bring to their companies.

MANAGES CHANGE BY MAINTAINING VALUES

Many of the traditional duties in companies will continue to be necessary, which is why the CIO should act as a facilitator of change, proposing new business routes and integrating them with the culture and values of the companies.
The CIO knows the technological situation of the company, the processes, the needs that are transmitted to him/her by the different departments and management, but the CIO will have to be close to the customers and the business in order to lead the change.

LEADS INNOVATION IN THE COMPANY

New technologies must stop being seen as an expense so that they can become an investment that generates new business. It is the CIO who has to present innovative alternatives.
Digital natives adopt new technologies as something totally natural. They do not understand a world that is not connected and they expect the market to respond to their needs with the quality, speed and competitive price to which they are accustomed. Any innovation proposal will have to take these aspects into account.

GETS INVOLVED IN MANAGEMENT

Taking into account the new profile of the CIO, with respect to their closeness to customers, interdepartmental relationships, business-oriented innovation proposals and their knowledge of technologies, they will have to be positioned at a more executive level within the company and closer to the CEO so as to achieve consolidated progress.