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GENERATOR OF STRATEGY FOR THE EXPANSION OF THE COMPANY

In the face of globalization, the transformation of the market, and more specifically, the needs and demands of customers, suppliers and employees, CEOs currently have a key role for ensuring the company's survival and expansion.

In order to accomplish this, it is essential to have the support of the CFO, as regards strategic information, and the CIO, as a facilitator of new lines of business based on technology. However, it is the CEO who must ultimately make strategic decisions.

PROMOTER OF STRATEGY IN THE COMPANY

The CFO'S role in companies is changing. The digital age is placing these professionals at the center of the strategic decision-making process, to drive growth and improve the operational aspect of the organization, since they have access to all the information to create value in their organizations and a closer collaboration with business partners.

Achieving this objective is not easy for CFOs, since they are in a completely dynamic business environment, with constant changes in consumption habits that directly affect the production chain and new business models that are changing as well.

FACILITATOR OF DIGITAL TRANSFORMATION

In a completely changing and connected world that is in the middle of the digital transformation of businesses, a CIO is forced to reinvent himself/herself. It is a great opportunity, but also a great challenge to look for global solutions that correspond to new trends in cloud, mobility, social media, information analysis, IoT, multiple channels in customer relations and predictive analysis for decision making.

Information technologies are integrated into all social and economic areas of society. The CIO will have a relevant role when it comes to designing new lines of business between companies and customers, taking advantage of the new digital environment and its multiple possibilities.